Facing the prairie prairie of custom home, many enterprises move towards customization, but obviously, it is very difficult to customize the production of finished furniture enterprises, whether it is in equipment, technology, product or in operation, market, management. Then, where is the way out for finished furniture? Is it based on three acres of Acre, or cross border integration to customization?

For many traditional finished suite furniture enterprises, it is dangerous to be further squeezed or even eliminated if they are not sober and not changed in the already heated competition environment. This article is only from the perspective of product development, in addition to this, including the degree of information, channel innovation, large data construction, cross-border integration of thinking, and so on in the threat of traditional enterprises. In fact, the finished product, the customization, their ultimate goal is the same, that is more convenient, more economic, more yuan to meet the needs of consumers.

The "custom" is how much fire there is not much to say. Can be sure, and the finished furniture market is not warm, even worse, the rapid development of custom home in recent years has propped up another segment of the market.

In view of this, many of the old brand furniture enterprises are also halfway home, making custom from cross boundary, from all the way to the model, from the single product to the whole house custom, the whole industry is like playing chicken blood as exuberant, surging to the custom tide, as if who does not keep up with the sand on the beach.

Shiver all over though not cold

For finished furniture enterprises, home customization makes people shudder. The reason for the horror is that the design and development of the product design, which is the most proud of the finished furniture enterprises, is completely subverted, that is, the idea of product development will be completely different. Custom furniture enterprises generally follow such a routine, some have been presented, and some have not yet surfaced, but have been quietly layout.

That is:

The first step is to customize the entrance to the large cabinet market, mainly cabinet and wardrobe, followed by bookcase and living room cabinet.

The second step is to achieve the interception of the success of the cabinet based customization, aiming at all categories of the whole house to expand the unit price and increase the market share. As the finished furniture of these enterprises does not take advantage, the slogan "full house customization" is called, although it is a kind of cry, but it can take advantage of the momentum and influence. In fact, the effect has been achieved.

The third step, although the second step is not far away, but the second step of success can win a buffer time for the back of the road to calm thinking, layout, trial and paving. This is the most frightening thing for sleeping traditional furniture enterprises.

In the face of these horror and uneasiness, many enterprises consciously or unconsciously close to the custom, but obviously, a finished furniture enterprise transformation customization production is very difficult - whether it is in the equipment, technology, product or in operation, market, management.

Then, where is the way out for finished furniture? Is it based on three acres of Acre, or cross border integration to customization?

force of a prairie fire

In fact, custom homes are not new, nor have they appeared in recent years. The sale of finished furniture products is complementary to the market.

Previously, home customization is more with cabinet, wardrobe mainly, including the current well-known custom home brand in the market, although it has already played a full house custom slogan, but the main and secondary is also very obvious, especially in the furniture, suites furniture and traditional furniture enterprises have obvious differences.

As a new market, custom home has been developing rapidly in recent years. The development momentum is called the blue sea market in the big home industry. It has set off a custom style in the furniture industry, and the enterprise began to try to start from the hotel engineering and gradually to the civil custom.

In recent years, some well-known and powerful brand enterprises in the furniture industry have begun to customize, and even the main business has been turned to home customization and whole house customization. From the beginning of the concept of large home and overall home, the sofa enterprise launched suites, restaurants and other products, suites furniture enterprises launched Furniture Customization, to some strength brand enterprises to directly increase the cabinet, wardrobe production line, the full house custom slogan, can see the prairie fire.

In fact, this prairie trend depends to a large extent on the difference between the design of customized furniture and finished furniture. This is shown in three aspects: first, the basic product demand is satisfied; second, the satisfaction of space demand, including the demand for space structure, and so on; third, the satisfaction of the way of life.

So, what is the demand of the market for the core of custom home products? In fact, any kind of category, or any new way, the ultimate core demand is the pursuit of the beautiful home life of the people.

For example, the core of our pursuit of customized home design is the prominence of individuality, and the display and utilization of practicality. Originally, many enterprises do the design of finished furniture is the furniture itself differentiation and furniture itself value molding; now, a lot of enterprises do space packaging is to do a way of life. If people's lifestyle is customized, the development of enterprises will naturally be smooth.

Obviously, this is difficult for finished furniture.

The difficulties of transformation

We know that the production standards and modes of finished furniture are relatively simple. The nature of furniture allows for assembly line and mass production, which is for machine equipment.